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As an artist, it is extremely important to build a good reputation and a distinctive image for the public to recognize your work. Personal branding is defined as the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry. Your personal artist brand must communicate your purpose, identity and these days should also have a strong presence online. For this session, we will talk about the benefits of personal branding plus the essential to creating, and maintaining a personal brand as a true artist for yourself.

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